Packaging, whether it is used for crisps or milk or washing powder is carefully designed. A designer has given serious thought to presentation of the product; combining form, materials and colors in such tempting ways that we, as consumers, are compelled to choose their product over the one of the competitor. However, once that battle is won and the product is bought, at home the consumer discards the package and it ends up in the trashcan without anybody acknowledging the path that it took to become what it is.Isn’t that strange?Inspired by the beauty of junk and worried about the growing amount of household waste, I decided to take packaging materials as the base material and inspiration for my designs and started Pou-Belle Design in the summer of 2010.
- Pou-Belle Design won the Ernst & Young sustainable entrepreneur challenge 2010
- 'BottleCapButton' won the DuurzameDesignBattle of 'De Wereld Van Morgen' 2014
1073 KS Amsterdam